Facebook Messenger Bot

Sephora has 2 Facebook bots

1. Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores

  • Handles natural language
  • The Sephora bot has seen an 11% higher conversion rate versus any other channel for booking in-store makeover appointments
  • Created by vendor Assi.st

2. Color Match for Sephora Virtual Artist is a shade matching bot

  • Scan an image, object or face of a celebrity, for example, and view a list of matching lipsticks
  • Created by vendor ModiFace

Kik Bot


Try it out

  • Makeup tips, how-to videos and reviews
  • Quiz - Asks questions to gather information and make suggestions (e.g. age, makeupbrand preferences)
  • Uses Emoji
  • Redirects to mobile site or Sephora app for purchase