People on Twitter are prompted to engage with the chatbot (@SamsungCanada or @SamsungAustralia)
Enables users to ask questions and get comfortable with new 4k UHD TV technology
The chatbots can deliver personalized TV recommendations
Samsung then used the Direct Message Card to run an advertising campaign that targeted people interested in TV, movies, video games, and sports to let people start chatting with the bot in a single click.
89% of people completed the expiereince
1:31 was the average amount of time users engaged with the bot
1/4 the cost per lead compared to traditional cost for Samsung
Both chatbots were developed by the vendor Massively in conjunction with Samsung