Twitter bot

  • Promotional campaign for March Madness Basketball Tournament
  • Fans were able to use the bot to build their bracket of teams that would win the tournament
  • Users interacted with the bot via Twitter Direct Messages
  • Fans who built brackets received scoring updates, prize giveaways, and redemption bracket opportunities throughout the tournament, helping them track their bracket’s progress
  •  30% of fans returning to the experience multiple times
  • Developed by vendor IC Group


  • Users engaged with the bot for an average of 5 minutes
  • 2M direct messages exchanged with the bot