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Web-Based Chatbot

  • Access from Alaska Air homepage
  • English only
  • Text and spoken responses
  • Answers wide range of FAQ questions. Navigates to relevant web pages on the Alaska website
  • 20M+ questions answered
  • #1 contact option on Alaska website. Eliminated the need for live chat option in its first year of operation
  • Has personality (e.g. answers questions about pets, favorite foods)
  • Developed by vendor Next IT